The impact of using the Electronic currency on the performance of tourism companies | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 6, Volume 17, Issue 1, December 2019, Pages 69-79 PDF (521.6 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2019.76470 | ||
| Author | ||
| Hany Ahmed Ali Khattab | ||
| tourism study Department, Faculty of Tourism and Hotel Management October 6 University | ||
| Abstract | ||
| The aim of this study is to highlight the impact of electronic currency on the performance of tourism companies. The tourism companies were chosen for this study because of their economic and social importance, in this study will be discussed this impact through four main points: The impact on administrative performance, the functional performance, financial performance and marketing performance. In addition to finding the Major problems that affect the optimal use of electronic currency in tourism companies. And to achieve the aim of the research, thy study depended on sample of managers in tourism industry in Cairo; a set of questions covering the different aspects of the research and obtained their feedback which helped us form the conclusions and outcomes of this research. The statistical analysis of the answers to the questionnaires shows that the use of electronic currency in tourism companies plays a key role in their overall performance. However, the actual use or optimal investment of electronic currency in tourism companies in Egypt is still limited due to the existence of obstacles and determinants regarding the managers and leaders, in addition to current limitations on technical, informational and financial capabilities. | ||
| Keywords | ||
| electronic currency – performance; tourism companies | ||
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