Examining the image of Egypt as a tourist destination as perceived by French-speaking African students | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 8, Volume 17, Issue 1, December 2019, Pages 92-99 PDF (552.79 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2019.76478 | ||
| Author | ||
| Hanane Taher ELzeiny | ||
| Faculty of commerce – Alexandria University | ||
| Abstract | ||
| The image of the destination is a very important concept in the field of tourism management as well as in the field of destination marketing. It is important to evaluate the image perceived by tourists because this image affects their behavior and their choice of destination. A certain destination can achieve its tourism objectives if it has a favorable perceived image. Through this paper, we try to examine the image of Egypt as a tourist destination as it is perceived by French-speaking African students from SenghorUniversity in Alexandria. This study highlights the importance of the tourism of African students in Egypt and tries to help decision-makers evaluate and build the right tourism marketing strategies for African markets. | ||
| Keywords | ||
| The image of the destination; Egypt; French-speaking African students | ||
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