Effect of designing children's stories on the Marketing Process (A comparative study of Arab and foreign children stories) | ||
| International Design Journal | ||
| Article 1, Volume 9, Issue 3 - Serial Number 31, July 2019, Pages 21-28 PDF (508.46 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/idj.2019.82716 | ||
| Author | ||
| Mona Mahmoud Mahmoud Ali | ||
| Lecturer- department of Printing, Publishing and Packaging, Facility of Applied Arts- Helwan University | ||
| Abstract | ||
| Design is one of the visual communication arts which has an active and vital role in various areas of life in the world, because the nature of the design which depends on a group of elements that change and are formed according to the design requirements. The design is the organization and coordination of a group of elements to achieve its purpose (To sell the product itself in the market), and the choice of the child to the story is different according to the design, where the child depends on the design elements that used in design, which build design attracts attention and make him request for this story to buy, If the design elements are integrated, the story will be a silent vendor who will market herself at the highest marketing rates. Research problem: The insufficiency of Arab children's stories of some design elements compared to the foreign stories that make them less attractive to children, which have negative effects on the marketing of Arab stories in publishing houses. Research goal: The research aims to explanation the most important points that missing in Arab children's stories design, which makes them unable to compete in the marketing of foreign children's stories. Research importance: The research shows the importance of design in raising the marketing value of children 's printed stories. Methodology: The research is based on descriptive analytical approaches to achieve the desired goal of research. Results: The cover of the Arabic story miss some elements and the foundations of design, which plays a vital role in the expression of content and attract attention, and thus does not achieve the power of marketing In front of the cover of the foreign story. Check the covers of children's stories of foreign high marketing elements and to follow the scientific of foundations design. The distinctive design effect to attract the attention of customers to the product marketer, which the product may sell the itself through the good supply of it. Recommendations: All designs should be presented and reviewed by specialized designer to judge if they are identical to the scientific foundations of the design elements. We should not be attention to designed that produced by non-specialists to raise the level of Arab children designed stories . | ||
| Keywords | ||
| Marketing; Competitive advantage; Promotion and communication | ||
| References | ||
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