Blue Ocean Marketing Strategy as an Approach to Sustainable Development of Sports Tourism in the Arab Republic of Egypt | ||
| Journal of Applied Sports Science | ||
| Article 6, Volume 9, Issue 1, 2019, Pages 47-62 PDF (747.06 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jass.2019.85723 | ||
| Author | ||
| Dena Hefny Abd Al Aziz | ||
| Faculty of Physical Education for Girls - Helwan University, Cairo, Egypt | ||
| Abstract | ||
| Provide the Arab library with a questionnaire that defines the reality of the strategy of the Blue Ocean as an input to achieve sports tourism in the Arab Republic of Egypt, The researcher used the descriptive approach because of its relevance to the subject of the research, The research aims to study the strategic blue ocean marketing strategy (exclusion - reduction - increase - innovation) as an input to achieve sustainable (economic - social - environmental) development of sports tourism in the Arab Republic of Egypt, The need to keep pace with the rapid changes in the field of sports tourism by adopting the strategic blue ocean marketing routes to benefit from its strategic orientation in the field of sports tourism ,and The continuous search for blue markets to provide for the fierce competition in the red market and the associated risks and costs that can be overcome. | ||
| Keywords | ||
| Blue Ocean Marketing Strategy; Sustainable Development; Sports Tourism | ||
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