The Problem of Printing Logos with Special Colors using Digital Printing Method to Assure Identity | ||
| International Design Journal | ||
| Article 21, Volume 8, Issue 2 - Serial Number 26, April 2018, Pages 241-248 PDF (2.56 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/idj.2018.85970 | ||
| Authors | ||
| Noha Hassan Ahmed1; Ibrahim Esmat Wali,2 | ||
| 1Lecturer, Faculty of Applied Art, October 6 University | ||
| 2Associate Professor, Faculty of Applied Art, Helwan University. | ||
| Abstract | ||
| This paper is about the " special color " mismatching as an effect of digital printing as well as the type of paper used for printing. We examined different types of papers and the most widely spread types of digital printing to get a wide vision about this problem, color measurements are carried out to identify the problem in numbers, giving recommendations for the best use of " special color " in company logos. Most company logos use " special colors " (basically Pantone) to give their own identity, these logos are subjected to print on different types of papers and different methods of printing, which means that logo colors might be changed and this badly affects the company identity. Problem: When printing value colors " special colors " such as company logos, it is subject to change between conventional and digital printing, this would affect the identity of the logo's company when the company logo is printed using a different method of printing and paper types, this problem has to be outlined so that designers could give the right color choice when creating logos. Objective: This paper is to outline the problem of " special colors " mismatching comparing the amount of color shift according to the " special colors " and the paper type, then a final result is carried out to give a table of most affected colors among a collection of 19 spot colors. | ||
| Keywords | ||
| Special Colors; Color Shift; Logo Colors; Logo Printing; Special Colors Digital Printing; Paper; Color relation | ||
| References | ||
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(1) Philip Kotler, Marketing Management, 12th edition, 2006, p.314 (2) https://en.wikipedia.org/wiki/Monogram (3) میسون محمد قطب: علم الدلالة – مذکرة غیر منشورة – قسم الإعلان – کلیة الفنون التطبیقیة – جامعة حلوان – 2006- صـ 9-12 (4) Claude Demeur, le marketing, 4éme édition, DALLOZ, Paris 2003, p 120. (5) Jean-Jacques Lambin, Chantal de Moerloose, marketing stratégique et opérationnel du marketing àl’orientation Marché, 7e édition, Dunod, Paris, France, 2008, p.399-400. (6) Kevin laneKeller, Strategic Brand Management: Building, Measuring and Managing Brand Equity, 4th edition 2013- p.51 (7) Maggie Geuens, Bert Weijters, Kristof De Wulf A new measure of brand personality, Intern. J. of Research in Marketing. VOL. 26, P.98- 99 (8) هاجر حیمود: الصورة الذهنیة للعلامة التجاریة وسلوک المستهلک- مجلة افاق للعلوم- جامعة الجلفة –الجزائر- العدد السابع –مارس 2017-ص 277 (9)Marc Gobe: emotional branding "The new paradigm for connecting brands of people"- allworth press-usa- 2001-p.77 (10) محمد محمود کمال الدین : البعد الاتصالی (المعرفی الوجدانی ) فی تصمیم شعار القنوات الفضائیة –قسم الإعلان– کلیة الفنون التطبیقیة –جامعة حلوان -2006– ص 185-186 (11)Logo JOTUN: http://www.jotun.com/dk/en/corporate/media/corporate-identity/colours.aspx?q=Corporate-colours Logo HYUNDAI: http://cintasartwork.millmats.com/files12/1015700/m-54406690.pd Logo MasterCard: mastercardbrandcenter.com/us/images/bm http://www. _mc_standards_7,4.pdf Logo BMW: https://rosecharlotteblog.wordpress.com03/17/bmw-brand-book/#jp-carousel-24/2016/ Logo ORASCOM: http://www.designbyicon.com/?work=orascom Logo MC:https://www.slideshare.net/BetoLima/manual-de-identidade-visual-do-mcdonalds Logo Pepsi: http://halawallpaper.com/pepsi-logo-pms-colors/ Logo OPPO: http://community.oppo.com/en/forum.php?mod=viewthread&tid=2352 | ||
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