المتـــــــعـــــــــــــــة فى الإعلان التفاعلى

المراجع:

المراجع العربية: -

1-     حامد، محمد رؤوف –" ادارة المعرفة والابداع المجتمعى"- الهيئة المصرية العامة للکتاب - مکتبة الأسرة – دار عين للنشر - مصر -2006م

Hamed, Mohamed Raoof – edara al maarafa w alebdaa almogtamaee" – al ahaiaa AL masria llktab- Maktaba Alosraa-Da rAl een lnasher –Masr - 2006

2-     محمود، ابراهيم وجيه – "- القدرات العقلیة، خصائصها وقياسها" - دار المعارف – االقاهرة -  1985م

Mahmood,Ebraheem Wageeh- Al Kodraat Al aaaaaaakliaa, kasaesha w keyasohaa- Dar Almaaref-Alkahera- 1985

3-     ميلر، سوزان – "سيکلوجية اللعب"- ترجمة حسن عيسى – مراجعة محمد عماد الدين اسماعيل- سلسلة عالم المعرفة- الکويت-1990م

Meler,Susan-"SayklgiaaAlleab"- targama Hassan essa- Moragaa Mohameed Emade – Selsela Alem Almarafa – Elkweet – 1990

 

المراجع الاجنبية: -

1-      Green WS and Jordan PW (2002): "Pleasure with Products Beyond Usability" 1st Ed., Taylor & Francis Inc. London

2-      Jordan PW (2002) : "Designing pleasurable products" An introduction to the new human factors". 1st Ed., Taylor & Francis , London

3-      Matthew Lombard and Jennifer Snyder-Duch" Interactive Advertising And Presence: A Framework" - Journal of Interactive Advertising-VOL 1 NO 2- Spring 2001

4-       Maeng S., Kim D., Lee S. and Lee K., Identifying Product Opportunity Based on Interactivity. HCI International, Springer Berlin Heidelberg, 2011.

5-       Esther Thorson, Margaret Duffy, Advertising Age, the principles of Advertising and marketing communication at work, south-western, gang age learning, 2012, United States of America.

6-      Kim, Bohyun: Understanding Gamification, library Technology Reports alatechsource. Org February/March2015.

7-      5- Renáta Machová, Erika Seres Huszárik, Zsuzsanna Tóth - (2015). The role of shockvertising in the context of various generations, Problems and Perspectives in Management ,13(1) (businessperspectives.org)

8-      Guny turkel, The situation of guerrilla advertising in turkey, izmir university of economics, faculty of fine arts and design department of visual communication design, spring 2009

9-      Gulnara Z. Karimova, Interactivity and advertising communication, Journal of Media and Communication Studies Vol. 3(5), pp. 160-169, May 2011. Available online http://www.academicjournals.org/jmcs

10-Nilsson,Monica- "Vygotsky's theories of play, imagination and Creativity in Current practice: Gunilla Lindqvist's. Creative pedagogy of play" in U.S. kindergartens and Swedush Reggio – Emilia inspired preschools- perspective, Florianopolis, V.32 n.3, 2014.

 

مواقع الانترنت:

1-      http://ixdeas.wordpress.com/2011/03/14/interactive-design-definition/ 2015

2-      http://creativity-online.com/work/volkswagen-fun-theory-piano-staircase/17522 12-http://adsoftheworld.com/media/ambient/feed_sa_trolley

3-      https://www.coloribus.com/adsarchive/ambient/nh-hotels-headrests-8946505/