الاتجا‌‌‌‌هات الحديثة في توظيف وسائل التواصل الاجتماعي في الاتصالات التسويقية المتکاملة دراسة تحليلية

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[1]) Andreas Schwarz, How publics use social media to respond to blame games in crisis communication: The Love Parade tragedy in Duisburg 2010, Public Relations Review, vol. 38, pp.430-437, 2012.

[1]) Jinbong Choi and Wonjun Chung, Analysis of the Interactive Relationship Between Apology and Product Involvement in Crisis Communication: An Experimental Study on the Toyota, Journal of Business and Technical Communication, vol.27,no.1, pp.3-31, 2013.

[1]) Kristian Anders Hvass, Tourism Social Media and Crisis Communication: An Erupting Trend, Tourism Social Science Series, vol 18, pp. 177–191, 2014.

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[1]) Joe Phua and others, Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention, Telematics and Informatics, vo.34, p.414, 2017.

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[1]) Serra Inci Celebi, op.cit, p.318, 2015.

[1] ) Evert Van den Broeck and others, op.cit, 2018.

[1]) Seounmi Youn and Wonsun Shin, op.cit, 2019.

[1]) Alcina G. Ferreira and Filipe J. Coelho, op.cit, p.349, 2015.

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[1]) Kaibin Xu and Wenqing Li, An ethical stakeholder approach to crisis communication: A case study of Foxconn's 2010 employee suicide crisis, Journal of Business Ethics, vol. 117, no. 2, p.372, 2013. 

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[1]) Sonja Utz and others, Crisis communication online: How medium, crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster, Public Relations Review,