محددات استخدام تطبيقات التسوق عبر الهواتف الذکية أثناء جائحة (covid-19) في ضوء نموذج (UTAUT2)

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-  Felix Chillea, France Shayob, Nasra Karac (2021),"The Effects of Perceived Trust and Ease of Use on Adoption of Mobile Marketing in Telecommunication Industry of Tanzania", American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS), Volume 76, No 1, Pp 155-168

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- García-Milon, A., Olarte-Pascual, C., Juaneda-Ayensa, E. and Pelegrín-Borondo, J. (2021), "Tourist purchases in a destination: what leads them to seek information from digital sources?", European Journal of Management and Business Economics, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EJMBE-09-2019-0153

- Liu, Y., Li, Q., Edu, T., Jozsa, L. and Negricea, I.C. (2020), "Mobile shopping platform characteristics as consumer behavior determinants", Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 7, pp. 1565-1587. https://doi.org/10.1108/APJML-05-2019-0308

- Camoiras-Rodriguez, Z. and Varela, C. (2020), "The influence of consumer personality traits on mobile shopping intention", Spanish Journal of Marketing - ESIC, Vol. 24 No. 3, pp. 331-353. https://doi.org/10.1108/SJME-02-2020-0029

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 - Ghazali, E.M., Mutum, D.S., Chong, J.H. and Nguyen, B. (2018), "Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia", Asia Pacific Journal of Marketing and Logistics, Vol. 30 No. 4, pp. 1064-1086. https://doi.org/10.1108/APJML-05-2017-0093

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- Yang, K. and Forney, J.C. (2013), “The moderating role of consumer technology anxiety in mobile shopping”, Journal of Electronic Commerce Research, Vol. 14, No. 4 Pp334:347

 -Zhang, X.J., Li, Z. and Deng, H. (2017), "Information security behaviors of smartphone users in China: an empirical analysis", The Electronic Library, Vol. 35 No. 6, pp. 1177-1190. https://doi.org/10.1108/EL-09-2016-0183

-Vinh Truong, Mathews Nkhoma, Wanniwat Pansuwong, (2020) "Enhancing the effectiveness of mobile in-app programmatic advertising using publishers-controlled factors", Proceedings of the 2020 the 3rd International Conference on Computers in Management and Business January, Pp 146–150 https://doi.org/10.1145/3383845.3383865

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 - Bhave, K., Jain, V., & Roy, S. (2013). “Understanding the Orientation of Gen Y toward Mobile Applications and in-app Advertising in India,” International Journal of Mobile Marketing, Vol. 8, No. 1, 62-74.

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