العلاقة بين الاتصالات التسويقية المتکاملة عبر مواقع التواصل الاجتماعي والمعرفة المالية للعملاء بالتطبيق على عملاء البنوک بجمهورية مصر العربية

المراجع

أولاً: المراجع العربية:

1)      حماني، أمينة (2012)، أثر الاتصالات التسويقية الالکترونية في استقطاب السياح: دراسة تقييمية لمؤسسة الديوان الوطني الجزائري للسياحة، کلية العلوم الاقتصادية وعلوم التيسير، جامعة الجزائر، الجزائر، ص44.

2)      شلبي، محمد سعد محمد علي (2018)، أثر المعرفة المالية للأفراد على الشمول المالي: دراسة مقارنة، المجلة العلمية للدراسات التجارية والبيئية، کلية التجارة، جامعة قناة السويس، عدد3، مجلد9.

3)      موسى، محمد موسى عزت؛ خنفر، إياد عبد الإله (2016)، أثر عناصر الاتصالات التسويقية على السلوک الشرائي لعملاء شرکة زين لخدمات الاتصالات: دراسة تطبيقية في مدينة عمان، کلية الدارسات العليا، جامعة الزرقاء، الأردن، ص56-58

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doi.org/10.1080/10496491.2019.1699626