دور الارتجال التسويقي في تحقيق البـراعة التسويقية: دراسة استطلاعية

أولاً- مراجع باللغة العربية:
الباشقالي، محمود محمد أميـن عثمان، (2019)، دور الارتجال الاستـراتيجي في السيادة الاستـراتيجية من خلال التعاون الاستـراتيجي وباعتماد نضج إدارة المعرفة: دراسة تحليلية لآراء القيادات الإدارية في عينة من الجامعات الخاصة في إقليم کوردستان/ العراق، أطروحة دکتوراه غيـر منشورة، کلية الإدارة والاقتصاد، جامعة دهوک.
الطائي، يوسف حجيم سلطان, والکلابي، أميـر نعمة مخيف، (2017). أثـر التسويق الشمولي في البـراعة التسويقية دراسة تطبيقية في عينة من المصارف التجارية الخاصة في بغداد والنجف الأشرف. مجلة الغري للعلوم الاقتصادية والإدارية, 14(3-3), 998-1011.‎
عبد الحسيـن، عادل عباس، (2015)، تأثيـر الريادة الاستـراتيجية في تحقيق المکانة الاستـراتيجية للمنظمة من خلال الارتجال التنظيمي: دراسة تحليلية لآراء عينة من العامليـن في المصارف الخاصة في محافظات الفرات الأوسط، أطروحة دکتوراه، کلية الإدارة والاقتصاد، جامعة کربلاء.
العبيدي، ارادن حاتم خضيـر، ( تقانة المعلومات والتفکيـر الاستـراتيجي وتأثيـرهما في استـراتيجية الإبداع التنظيمي) / دراسة تطبيقية في کليات الجامعة المستنصرية، أطروحة دکتوراه في الدراسات المستقبلية، کلية الإدارة والاقتصاد، الجامعة المستنصرية، 2010.
الموسوي، کوثـر حميد هاني، (2018)، الرشاقة الاستـراتيجية ودورها في تحقيق البـراعة التسويقية دراسة تحليلية لآراء عينة من المديـريـن في شرکة الکفيل، مجلة آداب الکوفة، المجلد (2)، العدد (35)، ص ص: 439-466.
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