Factors that have IMPACT ION the procurement decision of activities and services provided at major sports clubs WITHIN the Arab Republic of Egypt | ||
| مجلة علوم الرياضة | ||
| Articles in Press, Accepted Manuscript, Available Online from 13 December 2021 | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/ssj.2021.108568.1162 | ||
| Author | ||
| ياسمين ÙŠØيي خضير على* | ||
| جامعة المنيا -کلية التربية الرياضية | ||
| Abstract | ||
| The current research aims at identifying factors that have impact on the procurement decision of activities and services provided by major sports clubs within the Arab Republic of Egypt. The research community consists of the 1759 including (members of the Board of Directors, employees, technical and administrative bodies of various sports) of the major sports clubs of the Arab Republic of Egypt, as well as (92) the employees of the Investment Department of the Ministry of Youth and Sports. The research sample was selected by the researcher in a randomized manner, with 520 individuals. In collecting research data, the researcher used a questionnaire to identify factors that have impact on the procurement decision of services and activities provided by major sports clubs (prepared by the researcher). One of the most important results (psychological factors, personal factors, cultural and social factors) is the main impact on the procurement decision of the beneficiaries of major clubs. The most important recommendations were: Emphasis is placed on studying the behavior of the beneficiaries of major sports clubs, focusing on the importance of procurement decisions in guiding the target market. | ||
| Keywords | ||
| MARKETHNG; Procurement decision; sports Club | ||
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