The Effect of Using Caricature in Poster to Combat Bullying Phenomenon in Children | ||
| Journal of Design Sciences and Applied Arts | ||
| Article 10, Volume 3, Issue 1, January 2022, Pages 123-144 PDF (9.51 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jdsaa.2021.61743.1097 | ||
| Author | ||
| Nasser Ahmed Hamed* | ||
| October 6 University, Faculty of Applied Arts, Advertising Department | ||
| Abstract | ||
| Caricature is a press message from an artist to a recipient, and bullying is the scourge of societies and the destruction of the human self, which religions reject and norms forbid; The adults fall in and is practiced by children at all times among themselves in many forms and methods, it is the product of raising the child in the environment that includes family, friends and various media, bullying is product of the behaviors of some children, and their intensity increases or decreases between one society and another. So caricature is one of the most appropriate arts to address the phenomenon of bullying among children, as it is the art of argument, ridicule and reform of social and political conditions, and the appearance of caricature and what it contains of bullying in the advertising poster is an important advertising to solving the phenomenon of bullying and promoting it; In order to stop practicing it, advertising poster here is one of educational types, and awareness tools provided to children and affecting the recipient. Caricature is addressing the mind and the heart, to reflect and think about the issues raised through the irony contained within it. This mockery is not random or coincidental, but rather is based on a scientific and artistic basis, and it depends on (the fine art and the art of literature), Caricature idea that expresses the bullying phenomenon against children in advertisement, which bears characteristic of cynicism and hostility and conveys negative impression to recipient, intertwined with slogan. | ||
| Keywords | ||
| caricature; poster; bullying; awareness types | ||
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