THE IMPACT OF HOSTING FILM FESTIVALS ON THE DEVELOPMENT OF CULTURAL TOURISM: A CASE STUDY OF CAIRO INTERNATIONAL FILM FESTIVAL | ||
| مجلة کلية السياحة والفنادق. جامعة المنصورة | ||
| Article 1, Volume 11, Issue 3, June 2022, Pages 271-310 PDF (602.36 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/mkaf.2022.254108 | ||
| Author | ||
| RASHA IBRAHIM SIAM | ||
| ASSOCIATE PROFESSOR -DEPARTMENT OF TOURISM STUDIES -HIGHER INSTITUTE OF TOURISM & HOTELS KING MARIOUT | ||
| Abstract | ||
| There is a fundamental relationship between festivals and culture, several researchers even include culture in the definition of festivals which have a great impact on the development of cultural tourism .The organizers are using the cultural as well as historical themes to develop the annual events to attract the tourists and create a cultural image of the destination by organizing the festivals. Consequently, the program of festivals involves cultural elements in many different ways. Each element regardless of its kind (music, film, art, etc.)– constitutes a part of the culture of a society. Accordingly, the aim of the study was to address the impact of hosting film festivals in Egypt such as Cairo International Film Festival on the development of cultural tourism. A scientific questionnaire was designed to measure the studied hypotheses, which were collected from 140 specialists, academics and tourism experts. The questionnaire consists of 2 main variables as the following: The average of Availability of infrastructure and tourism services at the festival venue The Development of Cultural Tourism The average of Participants evaluation of the Cairo international film festival promotion The average of Festival Attributes Perception by Tourists The average of the contribution of the Cairo international festival in promoting Egypt tourism The study suggest that film festival tourism have vast potential for culture export, economic activities and influence the tourism sector in addition to providing employment opportunities, film festival growing popularity is mainly due to increasing international and internal travel and to entertainment industry development. | ||
| Keywords | ||
| culture events; festival tourism; film festival; economic; social and cultural impacts; The International Cairo Film Festival | ||
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