Photography as a Tourism Type and Tourism Marketing Tool in Egypt | ||
| Journal of Tourism, Hotels and Heritage | ||
| Volume 5, Issue 2, December 2022, Pages 32-53 PDF (860.56 K) | ||
| Document Type: Review Articles | ||
| DOI: 10.21608/sis.2022.170115.1080 | ||
| Authors | ||
| Salma Mohy El-din Mohamed* 1; Hala Nabil Hilaly1; Nermin Morsy2; Heba Said1 | ||
| 1Faculty of Tourism and Hotels, Alexandria University | ||
| 2Faculty of Tourism and Hotels, Alexandria University. | ||
| Abstract | ||
| Although photography has emerged as a popular form of special interest tourism, still there are not enough studies to explore the relationship between photography and tourism and to illustrate the role of photography in tourism. There are not also enough studies about the photographic tourism in Egypt and the impact of photos on Egypt`s image as a tourism destination .This study aims to illustrate the relationship between photography and tourism. The study used a mixed method (quantitative & qualitative) by distributing questionnaires to tourists who visited Egypt. In addition, interviews were conducted with outbound tourism and marketing staff in travel agencies, and other interviews with the managers in the Ministry of Tourism and the Egyptian Tourism Authority in Alexandria. It has been used to evaluate the tourists’ photography of their trip and explore the effect of photos on Egypt’s image as a tourist destination. Chi-square test has been used to measure the correlation between the study various variables. All data has been analyzed by using Spss software. | ||
| Keywords | ||
| Key Words: Photography; Photographic Tourism; Destination image | ||
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