THE ROLE OF ELECTRONIC MARKETING IN INCREASING THE ACCESS OF EGYPTIAN AGRICULTRAL EXPORTS TO GLOBAL MARKETS | ||
| Journal of Environmental Science | ||
| Volume 52, Issue 12, December 2023, Pages 25-47 PDF (905.34 K) | ||
| Document Type: Review Article | ||
| DOI: 10.21608/jes.2023.237689.1632 | ||
| Authors | ||
| Nada A. talaat* 1; Jehan Rajab2; rehab . A mohamed3 | ||
| 1Faculty of Graduate Studies and Environmental Research, Ain Shams University | ||
| 2Faculty of Commerce, Ain Shams University | ||
| 3Desert Research Center | ||
| Abstract | ||
| Electronic marketing is one of the modern tools that contribute to increase the penetration of exports in global markets. The research problem is determined by the extent of the shortcomings and inefficiency of the local efforts made to support electronic marketing in Egypt and increase its role in the penetration of exports to the world. In light of the research problem, the research aimed to identify the role of electronic marketing in increasing the penetration of Egyptian agricultural exports by identifying the global situation of electronic marketing putting into consideration the general features of electronic marketing for Egyptian agricultural exports, and determining its importance. The most important challenges facing the expansion of the role of electronic marketing in Egypt and the appropriate policies and mechanisms to confront them. The research relied on the descriptive and quantitative analysis approaches. Statistical analysis tools were used Well-known such as the simultaneous equations model, forecasting using the integrated autoregressive model and the ARIMA moving average. The research aimed to identify the role of e-marketing in increasing the access of Egyptian agricultural exports to global markets and its impact on the environment. The great enrichment of e-marketing regarding the exports has become a broad concept. In addition, the choice of geographical diversity has been a sign of great e-marketing in opening and innovating new markets, thus increasing the opportunity for it to access agricultural and food exports to global markets. E- Marketing improve the carbon footprint as a result of reducing brokers. E- Marketing significantly reduces the number of touch points, which contributes to reducing pollution levels. Key Words: E-marketing, Agricultural commodities, Standard commodity classification (H.S.), Institutional framework for e-marketing, Environmental impact. | ||
| Keywords | ||
| E-marketing; Agricultural commodities; Standard commodity classification (H.S.); Institutional framework for e-marketing; Environmental impact | ||
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