Animated videos for health awareness campaigns and their impact on health consciousness

Abd alla Mahmoud, Rania wagdy

doi:10.21608/idj.2024.329103.1204

	Animated videos for health awareness campaigns and their impact on health consciousness
International Design Journal
Article 36, Volume 15, Issue 1 - Serial Number 65, January and February 2025, Pages 533-544 PDF (2.41 M)
Document Type: Original Article
DOI: 10.21608/idj.2024.329103.1204
Author
Rania wagdy Abd alla Mahmoud^*
Alexandria University _Collage of fine art-Graphics department
Abstract
Following the many challenges and problems that the world has encountered due to the outbreak of the COVID-19 pandemic in 2019, which continues to have severe repercussions on health, psychological, and economic levels across all populations, the World Health Organization (WHO), governments, and health entities found it necessary to make efforts to promote health, knowledge, and cultural awareness among the public. These entities have produced numerous awareness films, which played an important role in raising public health awareness. The significance of animated health awareness became evident in the fast dissemination of information and its simplification to cater to all age groups and cultural levels, whether it was information about the virus, how it spreads, preventive measures, or how to deal with patients to prevent infection, among other relevant topics. This research focuses on the role of animated health awareness campaigns in building health and preventive awareness, emphasizing their importance from aesthetic and functional perspectives. It also looks at the principles behind designing successful health awareness campaigns that yield positive results by examining campaigns launched by global, regional, and local health and educational entities. The study analyzes the design, aesthetic, and functional aspects of these campaigns and highlights the key elements that helped capture the audience's attention and raise health awareness.
Keywords
Animated graphics; Health awareness graphics; Health awareness campaigns; Health awareness video
Supplementary Files 533-544-rania-ab.pdf
References
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