Ahmed Elsayed Ahmed Morsy, F. (2017). Relationship between Market Related Factors and Customer Experience in Hypermarkets in Egypt. test, 8(ملحق العدد الأول), 1-25. doi: 10.21608/jces.2017.51873
Fatma Ahmed Elsayed Ahmed Morsy. "Relationship between Market Related Factors and Customer Experience in Hypermarkets in Egypt". test, 8, ملحق العدد الأول, 2017, 1-25. doi: 10.21608/jces.2017.51873
Ahmed Elsayed Ahmed Morsy, F. (2017). 'Relationship between Market Related Factors and Customer Experience in Hypermarkets in Egypt', test, 8(ملحق العدد الأول), pp. 1-25. doi: 10.21608/jces.2017.51873
Ahmed Elsayed Ahmed Morsy, F. Relationship between Market Related Factors and Customer Experience in Hypermarkets in Egypt. test, 2017; 8(ملحق العدد الأول): 1-25. doi: 10.21608/jces.2017.51873

Relationship between Market Related Factors and Customer Experience in Hypermarkets in Egypt

المجلة العلمية للدراسات التجارية والبيئية
Article 34, Volume 8, ملحق العدد الأول, January 2017, Pages 1-25    PDF (601.15 K)
Document Type: المقالة الأصلية
DOI: 10.21608/jces.2017.51873
Author
Fatma Ahmed Elsayed Ahmed Morsy
Abstract
Abstract:
   This research aims at investigating the relationship between market related factors including (atmosphere, convenience, personal interaction and customer to customer interaction) and customer experience in hypermarkets.
 
 The findings showed that market related factors including (atmosphere, convenience, personal interaction and customer to customer interaction) significantly and positively contribute to customer experience. Additionally, atmosphere was found to be the most significant determinant of customer experience.
 
الملخص:
يهدف البحث الي تحديد تأثيرالعوامل المرتبطة بالسوق على خبرة العملاء فى الهايبرمارکت فى مصر. ولقد أوضحت نتائج البحث علاقة إيجابية ومعنوية مابين العوامل المرتبطة بالسوق (المناخ العام للمتجر, ملائمة الخدمة, التفاعل الشخصى, التفاعل مابين العملاء) وخبرة العملاء. کما اتضح أن المناخ العام للمتجر له أقوى تأثير على خبرة العملاء داخل المتجر .
Statistics
Article View: 137
PDF Download: 268