1.

The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)

Pages 1-37
Yasser Tawifk; Mohamed El-Deeb; Zeinab Abbas Zaazou; Peter Vlachos
2.

The Impact of Divergence on Consumer Purchase Intentions

Pages 38-72
Ahmed Moustafa Maree
3.

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

Pages 73-93
Ali Emad; Walid Abouzeid; Sherif Taher Mohammad
4.

Examining Resilience in the Link between Self-Efficacy and Entrepreneurial Intentions among Business Administration Students

Pages 94-117
NohA Fawzy; Yomna Mohsen; Yasser Halim
5.

The Power of E-Government to Accelerate Economic Growth: Panel Data Analysis on the Role of E-Government in the European Union's Economic Growth

Pages 118-126
Azza Kamal; Fadia Youssef; Abeer Abuhussein; Iman Abdel Kader
6.

Quantitative Decision Approach in Optimizing Resource Allocation: Evidence from Domestic Tourism in Egypt

Pages 126-147
Emad El-din Hussein Hassan; Menna ALLAH T Hegazy