1.

An Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects

Pages 1-23
Lobna M. Lamei Elmallah; Gamal Sayed AbdelAziz; Alaa Tarek Khalil
2.

When Employees’ Violated Psychological Contracts Drain Their Inner Psychological Positivity: The Mediating Role of Organizational Cynicism

Pages 24-53
Gamal Mohamed Shehata; Nagwan Mohamed Maged Ezz
3.

The Impact of Electronic Word of Mouth on Purchase Intention of Egyptian Internet Users in the Fashion Industry

Pages 54-73
Yasmine Ashraf Sayed; May M. Fahmy
4.

The Impact of Social Customer Relationship Management (SCRM) on Brand Loyalty and Brand Trust in Telecommunication Sector in Egypt

Pages 74-97
Amira Essam Khamis; Heba Hassan Sadek; Mohamed Abd El Azim Abo El Naga
5.

The Impact of Foreign Banks Admission on Local Banks Performance and Profitability in Egypt

Pages 98-113
Silvia Selim Habashy; Hassan Ahmed Mounir Al-Sadi
6.

Promoting employee resilience through information sharing: An empirical investigation

Pages 114-132
Kamel Ali Metwali Omran; Hala Abdel Meguid Omar Khalil