| 1. | EDITORIAL NOTE | |
| Mohamed Nassar | ||
| 2. | Service Robots in Hotels in Egypt: Customers' Willingness and Managers' Challenges | |
| Pages 1-16 | ||
| Hamada Hassan; Mohamed Kamal Abdeen; Mona Omar Barakat | ||
| 3. | Promoting Sustainable Marketing in Tea-Estates of Cachar District, Assam: Challenges and Prospects | |
| Pages 17-23 | ||
| Lokesh Kumar K N; Jayeeta Bhattacharjee | ||
| 4. | Antecedents and Consequences of Customer Brand Identification | |
| Pages 24-41 | ||
| Hamada Hassan; Ahmed magdy; yahia zakaria; Ghada Mohamed Bassiony | ||
| 5. | Food Security in Egypt Case Study: "Sweet Potatoes Baladi Bread" | |
| Pages 42-61 | ||
| Noorhan Gamal Hassan | ||
| 6. | The Role of Artificial Intelligence in Transforming the Hospitality and Tourism Industry | |
| Pages 62-66 | ||
| Mohamed Nassar; Tamer M. Elsawy | ||
| 7. | The Future of Tourism and Hospitality – Challenges and Innovations in a Rapidly Changing Industry | |
| Pages 67-71 | ||
| Mohamed Nassar; Tamer M. Elsawy | ||
